{"id":79,"date":"2012-11-07T23:16:40","date_gmt":"2012-11-07T23:16:40","guid":{"rendered":"http:\/\/www.zipvisual.com\/blog\/?p=79"},"modified":"2018-05-11T14:01:18","modified_gmt":"2018-05-11T19:01:18","slug":"posicionamiento-de-marca","status":"publish","type":"post","link":"https:\/\/www.zipvisual.com\/blog\/posicionamiento-de-marca\/","title":{"rendered":"Posicionamiento de marca"},"content":{"rendered":"

\"posicionamiento

 <\/p>\n

Posicionamiento<\/span>\u00a0de marca<\/span>\u00a0<\/em><\/span><\/a><\/h1>\n

Para establecer que es el posicionamiento de marca<\/span><\/a>\u00a0deber\u00edamos entender primero como se logra.<\/span><\/h2>\n

Modelo de asociaci\u00f3n<\/span><\/span>; es un modelo para describir el proceso de la memoria interpretando la informaci\u00f3n recibida en nodos y v\u00ednculos<\/span><\/span> cuanto mas fuerte logremos que el v\u00ednculo<\/span><\/span>\u00a0sea mas r\u00e1pido activara el nodo que contiene informaci\u00f3n relevante a dicho v\u00ednculo<\/span><\/span>.<\/em><\/span><\/p>\n

Posicionamiento<\/span><\/span>\u00a0se define como una asociaci\u00f3n fuerte y \u00fanica entre el producto y una serie de atributos, por tanto el posicionamiento<\/span><\/a><\/span>\u00a0es algo que ocurre en la mente del consumidor<\/span><\/span>\u00a0<\/em>, en donde el marketing<\/span><\/a><\/span>\u00a0no es la guerra de productos<\/span><\/span>\u00a0sino de percepciones.<\/span><\/p>\n

Si logramos que los consumidores perciban los mejores atributos de la empresa<\/span><\/span>\u00a0<\/em>al recordarla el posicionamiento<\/span><\/a><\/span> ser\u00e1 exitoso.<\/span><\/p>\n

Los primeros 2 pasos a seguir\u00a0 para el posicionamiento son:<\/span><\/h3>\n

1. Identificar los atributos mas importantes que determinan la elecci\u00f3n de una empresa<\/span><\/span>\u00a0<\/em>sobre las dem\u00e1s.<\/span><\/p>\n

2. Brindar a la empresa<\/span><\/a><\/span>\u00a0de una \u00abDeclaraci\u00f3n de posicionamiento<\/span>\u00ab<\/span>\u00a0mediante un slogan<\/span><\/span>\u00a0que la identifique<\/span><\/span>\u00a0\u00a0y se incorpore a la identidad corporativa<\/span><\/a><\/span>\u00a0de la misma.<\/span><\/p>\n

\u00a0y tu marca<\/span><\/span>\u00a0<\/em>contiene estos atributos?<\/span><\/h5>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Posicionamiento\u00a0de marca\u00a0 Para establecer que es el posicionamiento de marca\u00a0deber\u00edamos entender primero como se logra. Modelo de asociaci\u00f3n; es un modelo para describir el proceso de la memoria interpretando la informaci\u00f3n recibida en nodos y v\u00ednculos cuanto mas fuerte logremos que el v\u00ednculo\u00a0sea mas r\u00e1pido activara el nodo que contiene informaci\u00f3n relevante a dicho … <\/p>\n

Continuar leyendo \u00abPosicionamiento de marca\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"yoast_head":"\n\u00bfQu\u00e9 es el Posicionamiento de marca y c\u00f3mo lograrlo?<\/title>\n<meta name=\"description\" content=\"Descubre que es y como se construye el posicionamiento de marca, en Zipvisual somos experto en posicionamiento y construcci\u00f3n de marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zipvisual.com\/blog\/posicionamiento-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Posicionamiento de marca y c\u00f3mo lograrlo?\" 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